Essays about: "Marketing of Luxury Products"

Showing result 21 - 23 of 23 essays containing the words Marketing of Luxury Products.

1. 21. Is the financial crisis a threat for the luxury business?

   University essay from Sektionen för Hälsa och Samhälle

   Author : Erik Zhang; Filip Andersson; [2009]
   Keywords : Luxury brand; luxury products; marketing strategy; financial crisis;

   Abstract : Background/problem: Many business and industries have been hardly influenced of the occurrence of this financial crisis which is expected to be the worst financial crisis since 1929. Historically the luxury business has always been immune to uncertainties and crisis. READ MORE

3. 22. The little emperor : An exploratory study on consumer behaviour re-garding luxury goods in China

   University essay from IHH, Företagsekonomi

   Author : Elena Shin; Maud Bouxirot; [2005]
   Keywords : Marketing; consumer behaviour; luxury market in China;

   Abstract : The purpose of this thesis is to investigate the behaviour of young Chinese girls toward luxury goods and to provide suggestions for the marketer when marketing products on the Chinese market. The goal of this study was to see the differences in behaviour between the area of Hong Kong, Taiwan and China (Mainland), but also to identify toward which categories of luxury goods (perfume, leather goods, clothing) people were more favourable. READ MORE

4. 23. Consequences of market definition under competition analysis - the luxury fashion market

   University essay from Lunds universitet/Juridiska institutionen

   Author : Hanne Melin; [2002]
   Keywords : Konkurrensrätt; Law and Political Science;

   Abstract : In the application of the European competition policy and rules, it is clear that each market and case give raise to specific and individual competition concerns. This thesis has dealt with Article 82 and the Merger Regulation under the EC competition rules. READ MORE