Essays about: "luxury market in China"

Showing result 1 - 5 of 12 essays containing the words luxury market in China.

1. 1. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lyu Wenxi; Gong Yi; [2020]
   Keywords : Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

   Abstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE

3. 2. Factors affecting Chinese consumers buying luxury goods overseas

   University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

   Author : Jiaxin Zhang; [2019]
   Keywords : Luxury goods; buying behavior; service; quality; price; culture; brand awareness; convenience of payment; needs for information interaction through social media;

   Abstract : Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. READ MORE

4. 3. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

   University essay from Mälardalens högskola/Industriell ekonomi och organisation

   Author : Samantha Shepherd; Alexander Björk; [2019]
   Keywords : ;

   Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE

5. 4. To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Yang Lu; Yue Yuan; [2018]
   Keywords : Luxury; Consumer Perception; Luxury Value; Willingness to buy; China; Price Reduction;

   Abstract : As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. READ MORE

6. 5. Henry Poole & Co. : How a 200-year old bespoke tailor have managed to stay modern.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Ludvig Sandell; [2017]
   Keywords : bespoke tailoring; Savile Row; menswear; classical menswear; brand modernisation; brand development; family brand; heritage brand; step down line extensions; family business;

   Abstract : Background: During the last decade or so the century old bespoke tailors on Savile Row have become the epitome of luxury brands as far as menswear is concerned. At the same time, the different establishments on Savile Row have started to modernise themselves through various means to better fit into today’s fast paced retail-market. READ MORE