Essays about: "Marketing of Luxury Products"

Showing result 6 - 10 of 23 essays containing the words Marketing of Luxury Products.

  1. 6. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  3. 7. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Chetan Pruthi; Adarsh Tewari; [2020]
    Keywords : High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

    Abstract : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. READ MORE

  4. 8. Getting Labeled : The Influence of Brand Prominence among Generation Y Consumers

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Carina Kradischnig; [2015]
    Keywords : Brand Prominence; Conspicuous Consumption; Costly Signaling; Generation Y; Luxury Marketing;

    Abstract : Background: Since the early 1990s, the market for luxury goods has been growing at an unprecedented pace (Granot et al., 2013). Formerly exclusively targeting the richest of the rich, nowadays luxury products are aiming at a broader and considerably younger customer base, the Generation Y (Truong, 2010). READ MORE

  5. 9. Konceptutveckling av exklusiva livsmedel : vilka aspekter är viktiga?

    University essay from SLU/Dept. of Economics

    Author : Erik Alexandersson; Fredrik Stridh; Carl Johan Tjärnström; [2014]
    Keywords : marknadsföring; koncept; exklusivitet; livsmedel; New product development; innovation; concept;

    Abstract : Processen vid framtagandet av en ny produkt kallas New product development (NPD). Denna process innehåller 6 steg som ska hjälpa företaget vid utvecklingen av en ny produkt. Det andra steget i denna process är konceptutveckling. READ MORE

  6. 10. Product Placement in Television Series

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Carolin Moll; Monika Walicka; [2013-09-13]
    Keywords : Product placement; television series; marketing communications; mass media; Gossip Girl; luxury products; advertising;

    Abstract : Purpose: To explore how young women are affected by the product placement of luxury products in the television series Gossip Girl. Background: Consumers are turning away from traditional ways of advertising and research has proven that advertising is more effective when the recipients are not directly aware of its promotional purpose. READ MORE