Essays about: "Marketing products"

Showing result 1 - 5 of 760 essays containing the words Marketing products.

  1. 1. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie

    University essay from Uppsala universitet/Institutionen för geovetenskaper; Uppsala universitet/Institutionen för geovetenskaper

    Author : Cecilia Melén; Mirea Wolff; [2021]
    Keywords : Compromise; Confidence; WTP; PCE; Sustainable lead consumer; Sustainability marketing; Scepticism; Life cycle assessment; LCA; Environmental impact; Global warming; Eutrophication; Primary energy use; Smoothie; Kompromiss; Självförtroende; WTP; PCE; Hållbar marknadsföring; Skepticism; Livscykelanalys; LCA; Miljöpåverkan; Global uppvärmning; Övergödning; Primärenergianvändning; Smoothie;

    Abstract : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. READ MORE

  2. 2. Market Models and Uncertain Subjective Value Estimates

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Ruben Åkerlund; Jakob Norling; [2021]
    Keywords : microeconomics; stochastic decisions; bias; consumer surplus; resource allocation;

    Abstract : In microeconomic market models it is a standard assumption that actors have perfect information and act rationally. These are strong assumptions for products where the value to the consumer is subjective. READ MORE

  3. 3. Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lina Lennartsson; Adelina Zeka; [2021]
    Keywords : Impulse buying; Online impulse buying; Social media; Influencer marketing; Gender; Internal and external stimulus; Fashion products;

    Abstract : Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. READ MORE

  4. 4. Ecolabels and Swedish Consumers’ Green Buying Behavior : A Quantitative Study of Factors Influencing Green Buying Behavior Towards Ecolabelled Food

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Emilia Klintebjer Brecelj; [2021]
    Keywords : Green Marketing; Green Buying Behavior; Ecolabels; Attitudes; Knowledge; Subjective Norms;

    Abstract : The steadily increased environmental concerns have become exceedingly palpable over time, not at least in consumers’ way of demanding greener products, or companies’ ways of incorporating green marketing strategies. A common tool for companies producing environmentally friendly food is ecolabelling. READ MORE

  5. 5. Green Millennials? : A Qualitative Study on the Impact of Green Marketing on European Female Millennials Purchase Behavior in the Fashion Industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Isabel Rotkirch; Larissa Lenk; [2021]
    Keywords : Green Marketing; Sustainability; Fashion Industry; Sustainable Fashion; Millennial; Purchase Behavior;

    Abstract : Background:  Distinguishing from competitors nowadays turns out to be more difficult as mass communication is a topical issue. Not only, but also in the fashion industry, sustainability is an upcoming topic, especially since this industry is deemed to be the second most polluting worldwide and strives for a change in consumerism. READ MORE