Essays about: "Marketing strategies internationalization"

Showing result 16 - 20 of 23 essays containing the words Marketing strategies internationalization.

1. 16. Internationalization Strategy of Small Medium Size Enterprises from Developing Countries : A Case Study of XINJIAHUA Export Company

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Ran Shen; Jingyun Yu; [2011]
   Keywords : Internationalization strategy; SMEs; developing country;

   Abstract : The internationalization of SMEs can be expected to gain further momentum because the world economy is becoming increasingly integrated with continuing declines in government-imposed barriers and continuing advances in technology. Meanwhile, more and more SMEs from developing countries start to increase their overseas business. READ MORE

3. 17. Internationalization of Enterprise-solution Software: From Understand Your Product to Understand Your Network

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Xin Guo; [2011]
   Keywords : Internationalization process; Business network; Enterprise software;

   Abstract : Due to the characteristics of software, software products have been considered products with "pure" profits which are suitable to be sold in the international market. Enterprise software is one typical type of software which is mainly sold in business market. READ MORE

4. 18. THE MARKET ENTRY STRATEGIES OF SANDVIK IN SERBIA AND MACEDONIA

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Enock Ofori-Mensah; Elhadi Magdi; Karimi Sarkaut; [2010]
   Keywords : Entry Strategies;

   Abstract : ABSTRACT Date:       June 4th, 2010 Title:       The Marketing Entry Strategies of Sandvik Mining in Serbia and Macedonia Course:    Business Administration Program: Bachelor Thesis in Business Administration Authors:  Enock Ofori-Mensah, Sarkaut Karimi & Magdi Elhadi Supervisor: Prafulla Acharya Examiner:  Ole Liljefors Introduction:  Sandvik AB was founded in 1862 by Göran Fredrik Göransson who is the first person in the world to use the Bessemer method in steel industry. Sandvik Group is considered to be a world-leading company which produces high-technology products and has achieved a global business status in more than 130 countries throughout the world. READ MORE

5. 19. ‘‘How can marketing research help innovative SMEs in exploitation of international opportunities in their early internationalization? ’’ A Swedish Case Study : Role of Market Research in internationalization of SMEs

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Adeel Asghar; Shahid Kalim Khan; [2009]
   Keywords : SMEs; SME Internationalization; Pre Internationalization strategies of SMEs; Role of Market Research in Internationalization of SMEs;

   Abstract : DateMay 29th, 2009LevelMaster Thesis in International MarketingAuthorsShahid Kalim Khan: Körsbärsvägen 4b, LAG 218, 11423 Stockholm, Sweden Mob: +46 700641495 Email: [email protected] Asghar: Rum 235, Kallgatan 1 B, 63226 Eskilstuna, Sweden Mob: +46 700783841 Email: adeel1031@gmail. READ MORE

6. 20. Foreign Market Analysis : A case study of a Canadian SME in the men's retail fashion industry

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Brooke Zanini; Caroline Pehrson; [2008]
   Keywords : Foreign Market Analysis; Retail Fashion; Canada; Sweden;

   Abstract : Background Internationalization is a rapidly increasing trend of firms and markets in today’s business environment where fashion companies have evolved to be one of the most successful and dynamic international retailers. Though a majority of SMEs in the retail fashion industry have the potential to become international, many never do due to a number of barriers. READ MORE