Essays about: "Marketing strategies internationalization"

Showing result 6 - 10 of 23 essays containing the words Marketing strategies internationalization.

  1. 6. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

  3. 7. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Bylock; Tove Lidberg; [2018]
    Keywords : Internationalization; international marketing; social media; influencer; ;

    Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

  4. 8. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anna Sandäng; Joanna Sandberg; [2018]
    Keywords : Student recruitment; International higher education; Enrollment management; International branch campus; China;

    Abstract : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. READ MORE

  5. 9. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

  6. 10. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Torben Rudnick; Dasaret Vllasalija; [2017]
    Keywords : Brand Equity; Brand Interest; Bundesliga; Sports Marketing; Football; Brand Equity of a Football League; Football Marketing.;

    Abstract : Background: Nowadays, football is much more than just a sport. In fact, football is a global industry contributing to many countries’ economic and social wealth. Football leagues are deeply involved in globalization processes and follow international marketing strategies while aiming for growth in foreign markets. READ MORE