Essays about: "Marketing strategies internationalization"

Showing result 11 - 15 of 23 essays containing the words Marketing strategies internationalization.

  1. 11. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Råberg; Max Hedenbergh; [2016]
    Keywords : international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

    Abstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE

  3. 12. Internationalizing a young Spanish winery: Theoretical and empirical frameworks for a successful marketing analysis : Case Study, Winery “Bodegas Ribera de Pelazas”

    University essay from KTH/Entreprenörskap och Innovation

    Author : Miguel Jesús Alija Fuertes; [2016]
    Keywords : Wine; Marketing strategies; Winery; Wine Market; Internationalization; Consumer Behavior; Purchasing Decision;

    Abstract : Few different goods or beverages are as particular as wine in History of humanity, even being the main symbol of luxury and status from days of Rome. Its particular intoxicating effects together its complex and long-term elaboration makes wine one of the biggest attractions for food and beverages lovers. READ MORE

  4. 13. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erica Salonius; Erica Rhönnstad; Amanda Hedlund; [2015]
    Keywords : branding; brand strategy; brand equity; brand identity; internationalization; SMEs; Swedish; European market;

    Abstract : Introduction  Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. READ MORE

  5. 14. Corporate Strategies During an Economic Crisis : Cases of Micro and Small Italian Ceramic Enterprises

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gabriele Campagnaro; [2015]
    Keywords : MSE; corporate strategy; economic crisis; organizational performance;

    Abstract : Extensive research has previously been conducted in the field of corporate strategies during economic crisis, analyzing different contexts and countries. Nevertheless, the main focus has always been on small and medium enterprises without considering the importance that micro enterprises have in the European business tradition. READ MORE

  6. 15. The functions of intermediaries in Swedish SMEs internationalization to the Nigerian market

    University essay from Företagsekonomi

    Author : Joseph Okhiria; Godstime Nwankwo; [2012]
    Keywords : SMEs; internationalization knowledge; foreign market knowledge; emerging markets; objective and experiential knowledge; intermediaries; functions; and mediate;

    Abstract : Over the years so many academic literatures has revealed that increased number of firms have seen internationalization as a means to gain and sustain competitive advantage and even increase economic of scale, and this has led many western companies to emerging markets. In this paper we discovered that among the pool of Swedish firms, only the MNEs have seen Nigerian market attractive to internationalize to, but just a few of the Swedish SMEs has expanded to the Nigerian market. READ MORE