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1. 1. How downside aspects of new e-banking technology can influence consumers

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Masoome Abikari; [2021]
   Keywords : new e-banking technology; UTAUT; negative emotions; perceived risk;

   Abstract : The purpose of this study is to investigate whether consumers’ negative emotions (loss and deterrence emotions) toward new e-banking technology influence their behavioral intention to adopt new emerging e-banking technology. This thesis tries to integrate the unified theory of acceptance and use of technology (UTAUT) with emotion as a non-cognitive factor and perceived risk as a well-known influential factor in the banking context. READ MORE