Advanced search
Found 2 essays matching the above criteria.
-
1. The social media and e-commerce information trade: Is privacy protection a losing game?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background: As technology progresses and more information is gathered to meet the increasing demands of consumers, - businesses on social media and e-commerce sites are working on becoming increasingly practical and effective in delivering their services (e-services). However, users are becoming increasingly concerned about online privacy and the possibilities of organizations’ exploiting personal, private information, - the benefits of partaking in these e-services are being increasingly questioned. READ MORE
-
2. Antecedents of E-Loyalty in the Context of Online Fashion Retailers
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. READ MORE