Essays about: "New Market Creation"

Showing result 6 - 10 of 313 essays containing the words New Market Creation.

  1. 6. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Zachary Sporn; [2023]
    Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

    Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

  3. 7. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  4. 8. Open finance – a retail perspective: Creating and capturing value while balancing the dilemma of data protection

    University essay from Lunds universitet/Produktionsekonomi

    Author : Philips Pham; [2023]
    Keywords : Open finance; value capture; value creation; data protection; retail company; Technology and Engineering;

    Abstract : The banking and financial services industry is experiencing a significant transformation driven by factors such as regulatory changes, customer demands, and the growing focus on data. This evolution has given rise to the concept of open finance, an extension of open banking that encompasses various financial sectors. READ MORE

  5. 9. Artificial Intelligence in the Industrial Design Process

    University essay from Jönköping University/JTH, Industridesign

    Author : Hugo Jonasson; [2023]
    Keywords : AI; Artificial Intelligence; Industrial Design;

    Abstract : This report covers the subject and impact of utilizing artificial intelligence tools for image generation in the process for industrial design. By evaluating the tools available on the market at the time of writing the report establishes a toolbox of relevant tools to the design process. READ MORE

  6. 10. Increased Sustainability Through Circular Economy : A case study on how to increase the circularity performance of a global manufacturing enterprise

    University essay from Linköpings universitet/Industriell miljöteknik

    Author : Emma Larsson; Sofia Mattus; [2023]
    Keywords : Circular Economy; Framework; Implementation Model; Case Study; Circularity Practices;

    Abstract : Businesses are gradually extending their attention towards including sustainability activities in their business practices. Current linear approaches are outdated and new long-term sustainable options are being investigated. READ MORE