Essays about: "Online Auctions"

Showing result 1 - 5 of 14 essays containing the words Online Auctions.

1. 1. The Impact of Soft-Close Auctions on Bid Behavior: A Randomised Controlled Experiment

   University essay from Göteborgs universitet/Graduate School

   Author : Martin Kellgren; [2023-10-10]
   Keywords : Online Auctions; soft-close auctions; longer extension; randomised controlled experiment; private value; common value; seller’s revenue;

   Abstract : This thesis studies the effect of longer extensions on bidding behaviour in online auctions. The study uses a randomised controlled experiment through Pantbanken Sverige, a Swedish pawnbroker. The results indicate positive effects on the seller’s revenue due to longer extensions, although these effects were not statistically significant. READ MORE

3. 2. User experience design and front end development of an online auction website

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Mar Vidal Segura; [2019]
   Keywords : Website; User Experience; Design; React; Font end; Double Diamond; Auction; Webbplats; Användarupplevelsen; Design; React; Font end; Double Diamond; Auktion;

   Abstract : Art_Value is a startup whose purpose is to create an innovative marketplace where new artworks, based on numbers, are created, distributed through auctions and traded. Online auctions have added new advantages of new technologies and trigger more emotions than online shopping. READ MORE

4. 3. Modified second-price auctions in real-time bidding

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Oskar Stigland; [2019]
   Keywords : Real-time bidding; Vickrey auction; second-price auction; modified second-price auction; boosted second-price auction; adverse selection; Business and Economics;

   Abstract : The surge in revenue from real-time auctions for online display advertisement has spurred great research interest into how to design optimal mechanisms for these auctions, with respect to both buyers and sellers. This thesis focuses on some recent proposals on how to modify the Vickrey auction, which has been dominating the world of real-time auctions for the past decade, in order to better accommodate for the dynamics of this specific auction environment while also increasing the revenue of the seller. READ MORE

5. 4. Prediction of Conversion Rates in Online Marketing - A study of the application of logistic regression for predicting conversion rates in online marketing.

   University essay from Lunds universitet/Matematisk statistik

   Author : Marcus Olausson; [2018]
   Keywords : Online marketing; conversion rates; logistic regression; latent variables; machine learning; Mathematics and Statistics;

   Abstract : This thesis was written in collaboration with an anonymous European automotive company, Company X, which uses online marketing as a part of their business model. In online marketing it is of inrest to estimate conversion rates, that is the quota of a population at an initial state that will go on to perform a certain action. READ MORE

6. 5. Optimal Real Time Bidding in Online Advertising

   University essay from Lunds universitet/Institutionen för reglerteknik

   Author : David Rådberg; [2018]
   Keywords : Technology and Engineering;

   Abstract : This thesis explores some of the possibilities of demand side optimization in online advertising, specifically how to evaluate and bid optimally in real time bidding. Theory for many types of optimizations is discussed. The thesis evaluates auctions from a game theory and control theory perspective. READ MORE