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1. 1. The effects of self-identity and personal norms on prospectivetourists’ pro-environmental behaviour: The relevance of Eco-labels in online accommodation booking

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Jiaying He; [2019]
   Keywords : Environmental self-identity; Personal norms; Eco-labels; Pro-environmental behaviour; Online accommodation booking;

   Abstract : As environmental quality strongly depends on human behaviour patterns, more attentions have been paid to understand and promote pro-environmental behaviour in the tourism sector with sustainable development. This thesis focuses on online Eco-label accommodation booking as a tourist pro-environmental behavior to study the effects of environmental self-identity and personal norms on prospective tourists’ pro-environmental behaviour. READ MORE