Essays about: "Organizational Storytelling"

Showing result 6 - 10 of 19 essays containing the words Organizational Storytelling.

1. 6. Once upon a time : An exploratory study about leaders’ use of storytelling to increase ethical competence in multicultural organizations. 

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Emma Jansson; Rebecca Wikström; [2021]
   Keywords : Storytelling; Ethical competence; Multicultural organizations; Leadership; Narratives; Organizational change;

   Abstract : Purpose The purpose of our study is to contribute to an understanding of the role of storytelling when increasing ethical competence. The research is related to a multicultural context and from the perspective of leaders with experience of organizational change. READ MORE

3. 7. The storytelling of new experts : How CSR-experts legitimize through storytelling

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Hanna Svensson; Henrik Pettersson; [2020]
   Keywords : Corporate Social Responsibility; CSR; CSR-Expert; Legitimacy; New Experts; Storytelling;

   Abstract : The formal requirements of experts are diminishing, thus opening up for the expansion of new experts, who are gaining more influence in society. In contemporary society, all organizations are pressured to consider Corporate Social Responsibility (CSR) and are therefore dependent on the new experts within the field. READ MORE

4. 8. Building a Balanced Organizational Culture – Imagery in Corporate Storytelling : Metaphors and Translation

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Maria Eriksson; [2020]
   Keywords : Cognitive Linguistics; Conceptual Metaphors; English; Management; Organizational Culture; Storytelling; Swedish; Translation Strategies;

   Abstract : This study investigates the use of metaphors in corporate storytelling and the strategies that may be applied when translating these from English to Swedish. The conceptual metaphor theory was used as a starting point for the investigation of structural metaphors in particular. READ MORE

5. 9. Storytelling and employee engagement from the CCO perspective: A case study in a nonprofit organization

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Huaiyang Chen; [2019]
   Keywords : Employee engagement; CCO communication constitutes organization ; storytelling; nonprofit organization; sensemaking; coworker communication; strategic communication.; Social Sciences;

   Abstract : Employee engagement has become more of an important issue for nonprofit organizations as they have to maintain an unprofitable social mission with often stringent resources. This study problematizes that most research about employee engagement is from a managerial approach, while research from the “communication constitutes organization” (CCO) perspective recognizes the close link between communication and engagement. READ MORE

6. 10. Online Community Engagement : A Comparative Case Study of Non-Profit Organizations

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Elin Grönvalls; Pia Özyurt Eldenblom; [2018]
   Keywords : Online Community; Non-Profit Organization; Social Media; Organizational Communication; Community Member Engagement.;

   Abstract : With the growing popularity of online communities on social media, non-profit organizations have the possibility to easily reach and communicate with the public. Furthermore, small non-profit organizations with few resources are able to use online communities, not only to market their activities but also to build a closer bond with its members. READ MORE