Essays about: "Oscar Bauer"

Found 3 essays containing the words Oscar Bauer.

  1. 1. The Law of Small Numbers in Skewed Hiring Distributions: Consequences for Perceived Ethnicity Discrimination

    University essay from Linnéuniversitetet/Institutionen för psykologi (PSY)

    Author : Oscar Bauer; Castiau Lucie; [2023]
    Keywords : Law of small numbers; perceived ethnic discrimination; prototypical discrimination; observing discrimination; subjective probability.;

    Abstract : The law of small numbers bias is a representativeness heuristic that often leads individuals to draw extensive conclusions from small samples while underestimating the generalizability in larger ones. This study investigated whether individuals overestimate perceived discrimination in small employment samples and underestimate it in large ones. READ MORE

  3. 2. Predicting quality in leader-member exchange relations : The role of Impersonal Trust in predicting LMX-quality

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Soma Ahmadi; Oscar Bauer; [2021]
    Keywords : LMX-relations; Impersonal Trust; Attribution Theory; Organization; leadership; Management; Structural Equation Modeling;

    Abstract : The aim of this study is to test if the impersonal trust sub-constructs serve aspredictors of quality in LMX-relations. By performing structural equation modelingwith empirical data, a model was developed that optimally predicts quality in LMXrelations. READ MORE

  4. 3. A New Way of Reaching Customers : An exploration of the differences between mobile and email marketing

    University essay from Ekonomihögskolan, ELNU

    Author : Johan Forshällen; David Knape; Oscar Carlsson; [2012]
    Keywords : Mobile marketing; E-mail marketing; Marketing channel evaluation; Consumer behavior.;

    Abstract : Background: Since the mid 1990s the usage of mobile phones has been increasing exponentially (Bauer, Barnes, Reichardt and Neumann 2006) and many firms are aware of the upraising potential with mobile marketing. Thus, the impact of mobile marketing is not yet fully exploited and in need of investigation to fully understand its potential. READ MORE