Essays about: "Oscar Sellhed"

Found 1 essay containing the words Oscar Sellhed.

  1. 1. The gap between theory and practice : An investigation of how service companies practices the theories of segmentation

    University essay from Umeå universitet/Företagsekonomi

    Author : Oscar Sellhed; Ludwig Andersson; [2014]
    Keywords : Segmentation; Service marketing;

    Abstract : Segmentation is one of the most fundamental corner stones in the theory of marketing. It has been a subject for research for over 60 years. The subject has been actualised because of the lack of research within the practice of segmentation. READ MORE