Essays about: "Oscar Theblin"

Found 1 essay containing the words Oscar Theblin.

  1. 1. Do we want to see the whole picture? - A study of multicultural portrayals in advertising, extended effects and the cultural context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Oscar Theblin; Rebecca Aflaki; [2017]
    Keywords : Cultural cues; Congruity theory; Empathy; Extended advertising effects; Multicultural advertising;

    Abstract : Over the last decades, globalization has driven demographic change in societies around the world. This shift demand marketers' attention in assessing the implications that may follow from a more ethnically diverse marketplace. READ MORE