Essays about: "Perceived compatibility"

Showing result 1 - 5 of 38 essays containing the words Perceived compatibility.

  1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Keywords : Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Abstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE

  2. 2. The industry adoption of innovative safety-analysis approaches for autonomous vehicles : A case study exploring the industry adoption of model-based safety analysis

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sam Khogasteh; [2023]
    Keywords : ;

    Abstract : In recent years, autonomous vehicles have been gaining traction as a technology that can revolutionize society and save approximately $800 billion per year in the U.S. alone. However, due to their complex and dynamic behavior, ensuring the safety of these vehicles has proven to be a challenge for traditional safety analysis methods. READ MORE

  3. 3. Weathering Climate Uncertainty - A case study on factors influencing the use of Weather and Climate Information Services (WCIS) by smallholder farmers in Tattaguine District, Senegal

    University essay from Lunds universitet/LUMID International Master programme in applied International Development and Management; Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Johannes Kurt Becker; [2023]
    Keywords : Tattaguine; Senegal; WCIS use; Livelihood assets; Innovation adoption; Traditional forecasting systems; Gender; Gender norms; Social Sciences;

    Abstract : This research investigates how Weather and Climate Information Services (WCIS) have been used by farmers in the Tattaguine district of Senegal, where rainfed agriculture faces challenges due to increasing climate variability. The study employed qualitative methods, including structured interviews, key informant interviews, and a focus group discussion. READ MORE

  4. 4. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mariam Elsayed; [2022]
    Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

    Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE

  5. 5. Innovation implementation as a dynamic process with multiple outcomes : A single case study at Saab

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Andreas Vahlgren; Kim Kihlström; [2022]
    Keywords : Innovation implementation; Unintended outcomes; Mutual adaptation; Perceived value; Power structure; Knowledge; Perceived compatibility;

    Abstract : Background - Multiple studies within different industries have shown that the majority of innovations adopted by organizations partly or completely fail, in the critical stage between the decision to use the innovation and its routinization. In the pursuit of understanding what makes innovation implementation fail or succeed, previous research has examined innovation implementation as a rather static process within single dimensions. READ MORE