Essays about: "Pernilla Elvin"

Found 1 essay containing the words Pernilla Elvin.

  1. 1. Demonstrate It's Great!: A thesis about the possibility to influence consumers through in-store demonstrations

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Pernilla Elvin; Nahal Mehran; [2008]
    Keywords : In-store; marketing; demonstration; day of the week; brand attitude;

    Abstract : In grocery stores today consumers are confronted with endless possibilities and most purchase decisions are made while in the store. This situation provides retailers with a perfect opportunity to influence consumers’ purchase decisions. One of the tools to affect consumers is in-store demonstrations. READ MORE