Essays about: "Pernilla Elvin"
Found 1 essay containing the words Pernilla Elvin.
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1. Demonstrate It's Great!: A thesis about the possibility to influence consumers through in-store demonstrations
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In grocery stores today consumers are confronted with endless possibilities and most purchase decisions are made while in the store. This situation provides retailers with a perfect opportunity to influence consumers’ purchase decisions. One of the tools to affect consumers is in-store demonstrations. READ MORE
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