Essays about: "Priya Pershad"

Found 1 essay containing the words Priya Pershad.

  1. 1. A quantitative research on the attitude of European students towards Chinese web shops

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Priya Pershad; Viktoriia Baibuz; [2018]
    Keywords : Chinese e-retailing; European students; consumer attitude; consumer behaviour; international marketing; purchase intention;

    Abstract : A quantitative research in the attitude of European students towards Chinese web shops. The purpose of this research is to determine which factors influence the attitude of European students the most while purchasing from Chinese webshops. The research framework is inspired by the Theory of Planned behaviour. READ MORE