Essays about: "Product and brand focus"

Showing result 21 - 25 of 140 essays containing the words Product and brand focus.

1. 21. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
   Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

   Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE

3. 22. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

   University essay from Umeå universitet/Företagsekonomi

   Author : Ariane Menache; Valentin Bailleux; [2021]
   Keywords : ;

   Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

4. 23. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Andersson; Nicolai Pitz; [2021]
   Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

   Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

5. 24. The Designer’s Mixer Board : Communicating Design and Formgiving

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matilda Gorgén; [2021]
   Keywords : ;

   Abstract : This report describes the background, methods and results of a master thesis project revolving around communication and form-giving in the product design process. Teo Enlund, former Associate Professor at KTH, who has developed a tool called the Designer’s Mixer Board, in which he draws a parallel from mixing music to discussing product design. READ MORE

6. 25. Factors for Reshoring Decision: A Supply Chain Perspective

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Sharif Ahmed; Md.Tawhidul Islam; [2021]
   Keywords : reshoring; supply chain; resource; reconfiguration; proximity;

   Abstract : Purpose: The study aims to explore the supply chain factors that impacts reshoring decisions.Methods: The study followed a qualitative research method based on exploratory research. In order to attain the context of situation-based interpretation, semi-structured interviews were conducted based on two Swedish firms engaged in reshoring initiatives. READ MORE