Essays about: "Product and brand focus"

Showing result 16 - 20 of 140 essays containing the words Product and brand focus.

  1. 16. New Demands in Office Furniture Design for Hybrid Work

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Robin Bergman; Ping Löngren; [2021]
    Keywords : Furniture design; homeworking; hybrid work; post pandemic; human-centered design; Möbeldesign; hemarbete; hybridarbete; post-pandemi; människocentrerad design;

    Abstract : The project was carried out as a master’s thesis at Royal Institute of Technology, in collaboration withthe kitchen designer Lucks by Robo in Stockholm, Sweden. The purpose of this project was to analyze new demands on office furniture due to hybrid work & homeworking, a result of the covid-19 pandemic. READ MORE

  3. 17. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Rowan Katherine Drury; [2021]
    Keywords : Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

    Abstract : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. READ MORE

  4. 18. Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sebastian Köhler; Lum Rexha; Pieter Christiaan Sturm; [2021]
    Keywords : Greenwashing; Green brand associations; Green brand image; Brand credibility; Green brand equity; Fashion industry; H M; Patagonia; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to further investigate and understand the influence of greenwashing on green brand associations, green brand image, brand credibility, and finally green brand equity. Therefore, the paper builds up on Akturan’s (2018) findings and partially replicates them by using the two fashion brands H&M and Patagonia. READ MORE

  5. 19. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : James Brattström; Hugo Röken; Hanna Welander; [2021]
    Keywords : Blands; Brand Personality; Positioning; Me-too brand; Business and Economics;

    Abstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE

  6. 20. GREEN SKEPTICISM : How green intentions can lead to brown choices

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Lundin; [2021]
    Keywords : CSR; green advertising; green washing; scepticism; consumer behaviour;

    Abstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE