Essays about: "Product and brand focus"

Showing result 6 - 10 of 140 essays containing the words Product and brand focus.

1. 6. Becoming a New Voice of Feminism : A Critical Discourse Analysis of Rupi Kaur’s Feminist Instapoetry

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Marieke Danne; [2023]
   Keywords : Instapoetry; Rupi Kaur; feminism; network society; intersectionality;

   Abstract : This thesis aims to find out how Rupi Kaur became a new voice of feminism. Research has shown that “social media can be capable of advancing the feminist movement by bringing greater visibility to women’s rights issues [and] facilitating effective communication” (Kamei, 2022). READ MORE

3. 7. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   University essay from SLU/Department of Molecular Sciences

   Author : Nicole Chidiac; Iris Lundquist; [2023]
   Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

4. 8. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

   University essay from Göteborgs universitet/Graduate School

   Author : Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
   Keywords : Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

   Abstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE

5. 9. Country of origin effect among food products : How country of origin affects Swedish consumers when buying food products

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Adam Danielsson; Johannes Regen; [2022]
   Keywords : Country of origin; Swedish consumers; Marketing;

   Abstract : Purpose: The purpose of this paper is to study how the country of origin affects Swedish consumers when buying food products. Both from a product and brand perspective for the use of business leaders and marketers. READ MORE

6. 10. Trine - A patient-centered experience for people undergoing ovarian stimulation as part of their fertility treatment journey. : Trine - A patient-centered experience for people undergoing ovarian stimulation as part of their fertility treatment journey.

   University essay from Umeå universitet/Designhögskolan vid Umeå universitet

   Author : Stillner Rafaela; [2022]
   Keywords : Design; user studies; fertility treatment; product design;

   Abstract : Going through an assisted reproduction procedure treatment might be physical and emotionally demanding. In vitro fertilization is a complex treatment that usually requires a significant amount of patient care and attention, including the administration of self-injections. READ MORE