Essays about: "Product and brand focus"

Showing result 11 - 15 of 140 essays containing the words Product and brand focus.

1. 11. Sustainable concrete bridges : An investigation of possible measures to reduce the climate impact

   University essay from Luleå tekniska universitet/Byggkonstruktion och brand

   Author : Daniel Hugh; [2022]
   Keywords : Bridges; CO2; emission; cement; reinforcement; SCM; sustainability.;

   Abstract : The need of building new bridges is always existing in relation with the increase of infrastructureand transport needs. Bridge constructions have traditionally been associated with highconsumption of resources and large greenhouse gas emissions. READ MORE

3. 12. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE

4. 13. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

5. 14. Investigation of the C2C-certification and its potential on a car sun visor : A conceptual study

   University essay from Jönköping University/JTH, Konstruktion och produktutveckling

   Author : Andreas Falk; Erik Sandin; [2022]
   Keywords : Sustainable product development; Sustainable materials; Cradle to Cradle certification C2C ; Sun visor; Hållbar produktutveckling; Miljövänliga material; Cradle to Cradle certifikat C2C ; Solskydd;

   Abstract : This report describes how a car sun visor can be designed in order to meet a sustainability certification called Cradle to Cradle Certified® (C2C). The thesis is a final project for the university program Mechanical Engineering: Product Development and Design at School of engineering, Jönköping University. READ MORE

6. 15. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Aniena Francis; [2022]
   Keywords : Product development branding strategy cultural value colour in india colour and textile;

   Abstract : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. READ MORE