Essays about: "Product portfolio management - product deletion"
Found 1 essay containing the words Product portfolio management - product deletion.
-
1. Identifying the product deletion decision-making process at a large multinational company
University essay from Mälardalens universitet/Akademin för innovation, design och teknikAbstract : Date: 2023-06-04 Title: Identifying the product deletion decision-making process at a large multinational company Level: Master thesis in Industrial Engineering and Management, Product and Process development - 30 ECTS Institution: School of Innovation Design and Engineering, Mälardalen University Authors: Alan Abdulrahman & Johan Glenne Tutor: Angelina Sundström Keywords: Product deletion process; Product deletion decision-making; Product portfolio management - product deletion Aim: The purpose of this study is to identify how a large multinational company is managing its product portfolios, specifically how they conduct product deletion, and examine to what extent those decisions are influenced by external actors Research question: How does a large multinational company manage its product deletion decision-making and what role do external actors’ influences play? Methodology: This study is qualitative and utilizes an abductive approach where a theoretical framework has been created based on gatherings from a literature study combined with the empirical results based on five semi-structured interviews conducted with both local and global product managers at a large multinational company. Conclusion: This study has successfully identified how a large multinational company works with product deletion decision-making. READ MORE
