Essays about: "Programmatic research"

Showing result 16 - 20 of 25 essays containing the words Programmatic research.

  1. 16. Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Julia Högström; Ellen Wallin; [2017]
    Keywords : Online advertising; digital advertising; programmatic advertising; Real-time bidding;

    Abstract : Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. READ MORE

  3. 17. The use of data in social media marketing : An explorative study of data insights in social media marketing

    University essay from Umeå universitet/Företagsekonomi

    Author : Sophie Grönlund; Tommy Schytt; [2017]
    Keywords : Marketing; Data; Data-driven marketing; Social media; Social media marketing; Engagement;

    Abstract : The marketing possibilities on the Internet is growing and so are social media marketing. The budget devoted for marketing activities on social media is constantly increasining every year and the time users are spending on social media is also increasing. READ MORE

  4. 18. Suicide in Addis Ababa : A Mixed Method Study of Incidence and Societal Views

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Kidane Ayele Gebrehiwot; [2017]
    Keywords : Addis Ababa; incidence; mixed method; suicide;

    Abstract : Introduction: Suicide is a global public health and social problem affecting the most productive age group, and the elderly. In Addis Ababa, despite high suicide rates there is no proper registration and certification that is meant for public health purpose. READ MORE

  5. 19. The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Stina Hübinette; [2017]
    Keywords : Programmatic; Performance Marketing; Display Advertising;

    Abstract : In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed. READ MORE

  6. 20. Exploring the Mediating Role of Playful Technological Artefacts Designed for Animals and Humans

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Michelle Westerlaken; [2015]
    Keywords : animal; computer; interaction; haraway; latour; ANT; interaction; design; annotated; video;

    Abstract : In this thesis I investigate the mediating role of playful technological artefacts designed for animals and humans through theory and practice with the over-all aim to explore how we can design meaningful artefacts both for and with animals in order to better understand them and enrich or improve their lives.Starting from Bruno Latour’s Actor Network Theory, which offers a valuable starting point for the inclusion of both humans and nonhumans as actors in a shared network that is constantly being made and remade, I suggest adopting a more informed form of inevitable anthropomorphism in interaction design with animals. READ MORE