Essays about: "Purchase Behaviour"

Showing result 26 - 30 of 212 essays containing the words Purchase Behaviour.

1. 26. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

3. 27. Consumer attitudes towards packaging-free stores in Hungary

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lilla Virág Erdélyi; [2022]
   Keywords : packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

   Abstract : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. READ MORE

4. 28. Have you seen that I've paid to go green? A quantitative study on how product visibility impacts consumers' intention to pay a price premium for green steel and ammonia products

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elsa Fäger; Madeleine Briem; [2022]
   Keywords : Green premium; Hard-to-abate industries; Willingness to pay; Product visibility; Signalling theory;

   Abstract : Are consumers willing to pay a price premium for green product alternatives? This is a key question for companies evaluating whether to decarbonise their businesses. For so-called hard-to-abate industries, decarbonisation will require significant investment, and thus this question is of great importance. READ MORE

5. 29. Impulsive Buying Behaviour on BNPL Services

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
   Keywords : Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

   Abstract : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. READ MORE

6. 30. Is second-hand the silver bullet for sustainable fashion consumption?

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Emma-Kate Chetty; [2022]
   Keywords : Second-hand clothing; moral licensing; rebound effects; social practice theory; Earth and Environmental Sciences;

   Abstract : Within the circular economy, alternatives to fast-fashion include second-hand clothing consumption. The narratives surrounding second-hand clothing have shifted from the stigma of old, dirty, smelly clothing to trendy, sustainable, and bargain items. READ MORE