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Showing result 1 - 5 of 53 essays matching the above criteria.

  1. 1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
    Keywords : Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

    Abstract : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. READ MORE

  3. 2. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  4. 3. How does participation in GVCs affect the level of autonomy of suppliers in the automotive industry? A thematic analysis of interviews with suppliers in the automotive industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Henrik Hanning; Astrid Simonsen; [2023-06-28]
    Keywords : Global value chains; supplier autonomy; automotive industry; qualitative research; Swedish suppliers;

    Abstract : This study aimed at investigating how participation in GVC’s affect the level of autonomy of suppliers in the automotive industry. Companies' international value chains are arguably more interconnected than ever before. READ MORE

  5. 4. Challenges and Strategies in manoeuvring the financial arena for Hardware Startups

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ANTON PIKKUPEURA; FARHAD QAWIR; [2023]
    Keywords : ;

    Abstract : Startups, which are an important driver of innovation, has a very important role in the growth of an economy. They are contributing through the growth in employment by generating new jobs and through the development of new sectors. Thorough innovation, startups enable the achievement of increased productivity without necessarily changing the input. READ MORE

  6. 5. Establishing credibility in the HRM-line manager relationship: Towards a better understanding of fundamental collaboration

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mariellen Vänskä; Dino Salic; [2023]
    Keywords : Credibility; HRM Competence; Line Management-HRM Relationship; Intentionality; Business and Economics;

    Abstract : The credibility of HRM has been put into question, essentially since the birth of the HRM rhetoric in the 1980's. This paper argues that line management plays a crucial role in proving the credibility of HRM, weighing the current status of the credibility relationship within the context of a multinational construction organization. READ MORE