Essays about: "Rabih darwish"

Found 1 essay containing the words Rabih darwish.

  1. 1. Innovation Diffusion from the Service-Dominant Logic: The case of the Metaverse

    University essay from Göteborgs universitet/Graduate School

    Author : Abdul Aziz Sukkar; Rabih darwish; [2022-08-02]
    Keywords : institutional work; service-dominant logic; innovation diffusion; metaverse; service ecosystems;

    Abstract : This paper aims to examine the diffusion of innovation as a collective endeavour of actors, more specifically, market disruptors. Drawing on service-dominant (S-D) logic and service ecosystems perspective, innovation is conceptualised as a process of altering the set of interrelated institutions – long-lasting rules, norms, values and beliefs – that coordinate and govern value cocreation and resource integration practices. READ MORE