Essays about: "Ramona Gruber"
Found 1 essay containing the words Ramona Gruber.
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1. Service quality and values as antecedents ofspectators’ intention to attend a sport event : The case of Vasaloppet
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Sport event marketing is an important issue within the research area of business. The purpose of this study was to analyze how service quality, hedonic value and utilitarian value influence the spectators’ attitude and subjective norm towards the behavioral intention of visiting the cross-country skiing event Vasaloppet. READ MORE
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