Essays about: "Direct Marketing Network"

Showing result 1 - 5 of 17 essays containing the words Direct Marketing Network.

1. 1. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech

   University essay from Uppsala universitet/Industriell teknik

   Author : Alexandra Lundegård; Josefin Fransson; [2022]
   Keywords : ARA-model; Business relationships; Business-to-business startup; Industrial marketing; Network;

   Abstract : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. READ MORE

3. 2. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Christoffer Nilsson; Belinda Hsu; [2022]
   Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

   Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

4. 3. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : David Hannu; Markus Johannisson; [2020]
   Keywords : Influencer marketing; Attitudes; Subjective norms; Purchase intention;

   Abstract : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. READ MORE

5. 4. Opportunities for Short Food Supply Chains : attractive communication strategies within a Swedish REKO-ring

   University essay from SLU/Dept. of Economics

   Author : Filippa Isaksson; Marie Leijon Cedermark; [2020]
   Keywords : communication; direct marketing; network; REKO-rings; short food supply chain; social media; the 4C marketing model;

   Abstract : The interest in locally produced food has increased in Sweden, this has led to several initiatives where consumers can buy products directly from producers. One example of an initiative is REKO-rings, which is an initiative based on contact via the internet, where consumers can shop directly from producers without intermediaries. READ MORE

6. 5. Because They Love You: An Analysis of the @BVG_Kampagne Twitter Feed

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Luisa Elena Falkenstein; [2019]
   Keywords : Content Analysis; Humor; Online Marketing; Crisis Communication; Twitter; Online Firestorm;

   Abstract : In this case study, I focus on Berlin’s BVG (public transport provider), who overcame asevere online firestorm in reaction to their marketing campaign centered around the slogan “Weil wir dich lieben “ (because we love you) in January 2015. Through a content analysis of the BVG’s Twitter feed in January 2015 (during the firestorm) and January 2016 (after the firestorm), I aim to determine how crisis communication strategies were employed by the BVG and what role humor played in their communication on Twitter. READ MORE