Essays about: "sport event marketing"

Showing result 1 - 5 of 6 essays containing the words sport event marketing.

1. 1. Service quality and values as antecedents ofspectators’ intention to attend a sport event : The case of Vasaloppet

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Cajsa Granlund; Ramona Gruber; [2020]
   Keywords : Behavioral intention; attitude; subjective norm; service quality; hedonic value; utilitarian value; sport event marketing;

   Abstract : Sport event marketing is an important issue within the research area of business. The purpose of this study was to analyze how service quality, hedonic value and utilitarian value influence the spectators’ attitude and subjective norm towards the behavioral intention of visiting the cross-country skiing event Vasaloppet. READ MORE

3. 2. Service Quality in the Eyes of Sporadic Spectators : A Quantitative Study for HV71 with a Modified Sportscape Framework

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Zimon Karlsson; Gustav Carlsson; [2020]
   Keywords : service quality; sporadic spectator; spectator sport; total service quality; HV71; hockey; services; service dimensions; quantitative study; fans; service kvalité; åskådare; åskådarsport; HV71; hockey; tjänster; kvantitativ studie; fans;

   Abstract : Introduction: Sports consumption is a unique human experience in which consumers invest both money and emotions where the game becomes the main focus of the event and constitutes what is known to be a sporting event. Sports organizations are required to track how their service quality is perceived during these events in order to understand the values of their spectators and to evaluate levels of satisfaction. READ MORE

4. 3. Intersport and their sponsored events - A case study of sponsorship relations

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Johanna Liikamaa; [2016]
   Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

   Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

5. 4. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung

   University essay from Centrum för studier av politik, kommunikation och medier (CPKM)

   Author : Hsien-Yu Chung; [2011]
   Keywords : Kaohsiung; Mega-event; Mega Sport Event; Olympic Type Event; Public Diplomacy; Soft Power; Taiwan Image; The World Games;

   Abstract : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. READ MORE

6. 5. Hopp på Täby Galopp : svensk hindersport ur ett strategiskt marknadsföringsperspektiv

   University essay from SLU/Dept. of Economics

   Author : Amalia Thorstensson; [2009]
   Keywords : hästsport; hästhoppning; Strategic Market Management; affärsstrategi; institutionellt perspektiv;

   Abstract : Horseracing is frequently referred to as the engine behind all horse activity in Sweden and it can be divided in to two main branches: harness racing and thoroughbred racing (HNS, 2008). Jump racing is a part of the thoroughbred racing and the jump racing is characterised by jumps on the racing track. READ MORE