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1. 1. Humor as a Social Media Strategy : A mixed-methods research on humor, its types, contingencies, and favorability

   University essay from Jönköping University

   Author : Annika Romell; Rebecca Segedi; [2022]
   Keywords : ;

   Abstract : Abstract Problem: The social media era has forced brands and businesses to adapt to their shifting role with consumers. The interactive nature of platforms and the new social language has presented businesses and brands with new capabilities. READ MORE