Essays about: "Rebecka Håkansson"

Found 2 essays containing the words Rebecka Håkansson.

  1. 1. Co-opting Feminism: How brands hijack social movements - A comparative study of the illustrative cases 'Redfit' & 'Ladylike'

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Lindholm; Emma Håkansson; [2017]
    Keywords : Feminism; Social movement; Co-opt; Cultural branding; RedFit; Ladylike.; Business and Economics;

    Abstract : Purpose: The purpose and aim with this research was to understand how brands successfully can co-opt a social movement; specifically feminism, as part of their brand building-strategies. The phenomenon was explored by comparing one successful case, Libresse’s ‘RedFit’ campaign, with a relatively the less successful case; that is, H&M’s ‘Ladylike’ campaign. READ MORE

  2. 2. Staff scheduling in elderly care - A simulation study of trade-offs

    University essay from Linköpings universitet/OptimeringsläraLinköpings universitet/Tekniska högskolan

    Author : Rebecka Håkansson; [2015]
    Keywords : Nurse scheduling; Nurse rostering; Causality relationships; Split shifts; Long shifts; Workforce composition; Integer linear programming.;

    Abstract : Numerous studies have been done in the area of nurse scheduling, since this is a complex area with a lot of aspects that has to be taken into account. An interesting but little studied subject is how the requirements for the scheduling affect the possibility to construct a feasible schedule, or how the requirements affect the quality of the schedule. READ MORE