Essays about: "RedFit"

Found 1 essay containing the word RedFit.

  1. 1. Co-opting Feminism: How brands hijack social movements - A comparative study of the illustrative cases 'Redfit' & 'Ladylike'

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Lindholm; Emma Håkansson; [2017]
    Keywords : Feminism; Social movement; Co-opt; Cultural branding; RedFit; Ladylike.; Business and Economics;

    Abstract : Purpose: The purpose and aim with this research was to understand how brands successfully can co-opt a social movement; specifically feminism, as part of their brand building-strategies. The phenomenon was explored by comparing one successful case, Libresse’s ‘RedFit’ campaign, with a relatively the less successful case; that is, H&M’s ‘Ladylike’ campaign. READ MORE