Essays about: "Red Ocean vs. Blue Ocean"

Found 1 essay containing the words Red Ocean vs. Blue Ocean.

1. 1. Critical review of strategic theories : Applicable to new technologies

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Mikael Hansson; [2018]
   Keywords : Porter’s five forces; Red Ocean vs. Blue Ocean; New technology;

   Abstract : There are few theories that focus on future digital business. This article evaluates how a traditional theory like Porter’s five forces and a more modern like Red ocean vs. Blue ocean can be used.  . READ MORE