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1. 1. Customer loyalty across industries : a quantitative study in a Swedish retail setting on the impact of relationship marketing

   University essay from Institutionen för marknadsföring (MF)

   Author : Sofia Mårtensson; Rickard Neij; [2013]
   Keywords : relationship marketing; customer loyalty; quality; satisfaction; commitment; trust; retail;

   Abstract : Authors: Rickard Neij and Sofia MårtenssonTutor: Dr Mosad ZineldinTitle: Customer loyalty across industries- a quantitative study in a Swedish retailsetting on the impact of relationship marketing.Background: Relationship marketing is defined as the focus of marketing activitieson establishing, developing, and maintaining, long- term relationships. READ MORE