Essays about: "Sakari Ylönen"

Found 1 essay containing the words Sakari Ylönen.

  1. 1. The New Music Industry : - Understanding the Dynamics of the New Consumer of Music

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Markus Salmela; Sakari Ylönen; [2009]
    Keywords : music industry; music piracy; consumer behavior; artist liking; artist loyalty; attitudinal factors; piracy intentions;

    Abstract : The music industry today is undergoing a revolution with digital distribution of music taking over the traditional sales of physical CDs (Mewton, 2008). The peer-to-peer networking and illegal music piracy is a problem that lately has been widely discussed in forums of ethics, legal issues and economical aspects, followed by a music industry trying to solve the situation with new business models enhancing digital sales, e. READ MORE