Essays about: "Sales and Marketing"

Showing result 31 - 35 of 393 essays containing the words Sales and Marketing.

  1. 31. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Jesper Björling; Elias Lindahl; Jonathan Persson; [2022]
    Keywords : Micro consulting enterprises; Content marketing; Acquiring customers; Customer identification; MCE’s Content Marketing Model;

    Abstract : Background:  In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. READ MORE

  3. 32. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hafiz Azhar Ahmed Khan; [2022]
    Keywords : Country of origin; Consumer preference; Consumer purchase intention; and Fashion clothes.;

    Abstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE

  4. 33. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Christoffer Nilsson; Belinda Hsu; [2022]
    Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

    Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

  5. 34. Adoption of Additive Manufacturing in the Food Industry : Exploring marketing, sales, and after-sales strategies for the adoption of Additive Manufacturing in the food industry.

    University essay from Uppsala universitet/Industriell teknik

    Author : Burak Erol; Maitreya Chandrashekhar Datar; [2022]
    Keywords : Additive Manufacturing; Qualitative Interview; Adoption of AM; Adoption Marketing; Sales and After-sales Strategy; Food industry; Knowledge Gap; Adoption of Additive Manufacturing;

    Abstract : Additive Manufacturing (AM) is a technology that enables to print three dimensional solid objects which can be metal, plastic, and similar. AM has a lot of advantages such as lead time reduction and reduction in the number of steps required for manufacturing compared to the traditional manufacturing (TM) method. READ MORE

  6. 35. The acute effects of gun violence on the local housing market: evidence of fatal and non-fatal shootings in northern Stockholm

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Sayfa Bunpuckdee; Naser Qadiri; [2022]
    Keywords : Gun Violence; Shootings; Vulnerable areas; Housing market; Apartment sales prices;

    Abstract : This study estimates the effects of gun violence on local housing markets in Stockholm, Sweden, divided by fatal, injurious and non-harmful shootings using data on apartment sales between 2018-2021. A significant effect at the 5% level is found for non-harmful shootings, with the occurrence of such shootings increasing apartment prices by 10,9%, and a significant effect at the 10% level is found for the occurrence of fatal shootings, increasing apartment prices by 1. READ MORE