Essays about: "Sebastien Jaulent"

Found 1 essay containing the words Sebastien Jaulent.

  1. 1. ADVANTAGES AND DISADVANTAGES OF BRAND EXTENSION STRATEGY FOR COMPANIES

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Katia Luxin; Yna Sakos; Sebastien Jaulent; [2007]
    Keywords : Marketing; Dissertation; Brand; Extension; Brand; Creation;

    Abstract : This paper os about how is it relevant for companies to create or extend a brand, and what limits they should respect. ... READ MORE