Essays about: "Self-identity"
Showing result 21 - 25 of 70 essays containing the word Self-identity.
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21. The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: We aim to enhance the understanding of why Swedish consumers perform pro-environmental behaviors and how this can be influenced by managers and marketers in the shopping mall environment, making the mall more attractive and shoppers more loyal. Theoretical Perspective: We take on a sociological perspective by researching constructs based on identity theory, conspicuous consumption, and the theory of self-congruity. READ MORE
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22. From 50 Shades of Blue to…What?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to gain further insight into the ways by which performance management systems affect the identities of employees by empirically studying a consulting firm that uses a combination of quantitative assessment and qualitative assessment in its making decision-making. We seek to understand the identity effects that result in so-called “avoidable” attrition/turnover amidst knowledge workers. READ MORE
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23. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. READ MORE
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24. A qualitative study of self-identity and cultural ideals impact on Swedish females within Gen Z’s purchase behavior
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Title: A qualitative study within retail of self-identity and cultural ideals impact on Swedish females within Generation Z’s purchase behaviour Authors: Cecilia Menninge & Julia Bengtsson Institution: Linnaeus University, School of Business and Economics. Program: Detaljhandel and Service Management (180hp), Customer Experience Management (180 hp) Course: 2FE67E Supervisor: MaxMikael Wilde Björling Examiner: Miralem Helmefalk Purpose: The purpose of this study is to, through interpretation and analysis of females within Gen Z, create knowledge and understanding of how self-identity and cultural ideals affect purchase behaviour Method: An interview study that addresses the topic of identity and cultural ideals impact on purchase behaviour. READ MORE
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25. When Business Becomes Politics - A Study of Consumers' Perceptions and Responses to Brand Activism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this study was to gain an understanding of consumers' perceptions of the phenomenon of brand activism, and how they respond to it. Theoretical perspective: For the theoretical foundation we drew upon the literature streams within brand activism, consumer activism and brand meaning. READ MORE
