Essays about: "Seth Werneborg"

Found 1 essay containing the words Seth Werneborg.

  1. 1. Improving Brand Equity with Environmental Sustainability work : A qualitative study in Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Seth Werneborg; Athanasios Mademlis; [2019]
    Keywords : Environmental sustainability work; environmental sustainability strategies; environmental sustainability practices; brand equity; brand positioning; brand identity; brand image;

    Abstract : Sustainability is increasing in importance nowadays and Sweden is one of the most sustainability- focused countries in the world. Environmental sustainability is considered to be a key factor for business growth and companies incorporate this aspect in their brand marketing strategies. READ MORE