Essays about: "Shah Alam Riaz Tarar"

Found 2 essays containing the words Shah Alam Riaz Tarar.

1. 1. Cynicism towards Political Marketing and Branding: The Cause of Political Apathy among Young People

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anupong Tumjanda; Shah Alam Riaz Tarar; [2019]
   Keywords : Marketing and branding; marketing and branding in politics; cynicism; political apathy; young people; Business and Economics;

   Abstract : Title: Cynicism towards Political Marketing and Branding: The Cause of Political Apathy among Young People Date of Seminar: 5th June, 2019 Course: BUS N39. Degree Project in Global Marketing Authors: Shah Alam Riaz Tarar & Anupong Tumjanda Supervisor: Jon Bertilsson Keywords: Marketing and branding, marketing and branding in politics, cynicism, political apathy, young people Thesis Purpose: This study investigates the reason for political apathy among the youth despite the growth of marketing and branding in politics. READ MORE

3. 2. The Use of Online Reviews for Pure Player Products

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jasmen Abd-El-Samie; Winta Asbaha; Shah Alam Riaz Tarar; [2018]
   Keywords : Electronic word of mouth; pure player; trust; risk;

   Abstract : Electronic commerce is the selected field to investigate for this thesis, particularly pure player apparel brands. This has been of interest as consumers struggle when shopping online for apparel since they cannot test the product before purchasing with pure players, therefore, there is information asymmetry. READ MORE