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Found 2 essays matching the above criteria.

1. 1. Take A Chance On Shock : Facilitating Effective Shockvertising

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Duaa Kaddoura; Josef Gemhed Magera; [2020]
   Keywords : Marketing; Advertising; Shock Advertising; Shockvertising; Shocking Advertising; Shock Appeal;

   Abstract : Shockvertising is a set of advertising tactics that sends its message through the breaking of norms, presentation of shocking images, exploiting the audience’s anxieties, and various other ways. It is a quick way to break through the clutter of similar advertisements in today’s oversaturated world of advertising. READ MORE

3. 2. A new marketing strategy for a new Luxury market: Shock advertising and Porno chic in social networks : The French market

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Alice Goubault de Brugière; Roxane Barry; [2011]
   Keywords : Marketing; Social Networks; Porno Chic; Shockvertising; Luxury Market; Sex;

   Abstract : .... READ MORE