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Showing result 1 - 5 of 243 essays matching the above criteria.

  1. 1. Defining customer value in disruptive business models

    University essay from Göteborgs universitet/Graduate School

    Author : Antonia Welzel; [2023-07-20]
    Keywords : customer value; disruptive innovation; subscription-based car ownership;

    Abstract : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. READ MORE

  2. 2. Corporate Foresight and its Role in Driving Innovation - A case study of the Swedish grocery industry and how they use corporate foresight in order to improve their innovation strategies

    University essay from Göteborgs universitet/Graduate School

    Author : Marcus Andersson; Jonas Dahlqvist; [2023-07-19]
    Keywords : Corporate foresight; strategic foresight; long-range planning; innovation; innovation strategies; innovation management; strategic management;

    Abstract : The world is constantly changing with factors that we partly can control and some that are outside of our control. Living in these complex systems demands tackling but also embracing uncertainty. The focus should not be on controlling the outcomes by narrow forecasts. READ MORE

  3. 3. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Fohlin; Carl Klittmar; [2023-07-03]
    Keywords : Social Norms; Injunctive Norms; Descriptive Norms; Personal Norms; Privacy Implication; Privacy Concern; Privacy Risk; Diffusion of Innovation; TikTok;

    Abstract : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. READ MORE

  4. 4. Centering farmer perspectives on a dry-fertiliser made from human urine: a case study on Gotland, Sweden

    University essay from Lunds universitet/LUCSUS

    Author : Nicola Parfitt; [2023]
    Keywords : circular nutrient economy; human urine fertiliser; ecological sanitation; eutrophication; sustainability science; Social Sciences;

    Abstract : To reduce eutrophication and close the nutrient loop between sanitation and agriculture, innovations to recycle human waste are being further developed. As there is little research on Swedish farmer perspectives towards human urine fertilisers, this study investigates Gotlandic farmer perspectives on a dry-fertiliser derived from human urine, developed by Sanitation360. READ MORE

  5. 5. The role of umbrella organisations in facilitating sustainability transition - the diffusion of energy cooperatives and community-supported agriculture in Europe

    University essay from Lunds universitet/LUCSUS

    Author : Kaya Feddersen; [2023]
    Keywords : sustainability science; sustainability transition; collective diffusion; umbrella organizations; intermediary roles; Social Sciences;

    Abstract : Umbrella organizations of grassroot innovations can play important roles in facilitating sustainability transitions. This thesis examines such roles by studying national and regional umbrella organizations of energy cooperatives and community-supported agriculture in Europe. READ MORE