Essays about: "Sonic logos"

Found 2 essays containing the words Sonic logos.

  1. 1. Play me that Trait : An exploratory study on the association between Sonic logos and Brand personality traits

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Mellin; Kewin Olsson; Hannah Svensson; [2022]
    Keywords : Sonic branding; Brand personality traits; Responsibility; Activity; Aggressiveness; Simplicity; Emotionality; Sonic logos; Mode; Tempo; Association;

    Abstract : The aim of this research is to explore the association between brand personality traits and sonic logos. The brand personality traits that are incorporated into this research are Responsibility, Activity, Aggressiveness, Simplicity and Emotionality. These traits constitute one of the two building blocks for this research. READ MORE

  3. 2. Sound Logo Perception Investigating Consumer Perception of Sonic Brand Logos

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Henrik Berghe; Georg Södling; Jonathan Peterson; [2021-06-28]
    Keywords : ;

    Abstract : .... READ MORE