Essays about: "Sophia Bengtsson"

Found 2 essays containing the words Sophia Bengtsson.

  1. 1. Social Media within a B2B context : A qualitative study about how industrial corporations can use social media to maintain B2B relationships

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sophia Andersén; Annie Bengtsson; Sandra Gilén; [2014]
    Keywords : Social Media; B2B; Relationship Marketing; Integrated Marketing; Social Media Platforms; Warehouse Industry; Marketing B2B; Social Media within B2B;

    Abstract : The last thirty years there has been a dramatic change in relationship marketing. The use of computers connected to the Internet at work places has increased over time and social media is widely used in marketing strategies. READ MORE

  3. 2. Corporate Povery Reduction : Perspectives on collaboration between CSR and Development Assistance

    University essay from IHH, Statsvetenskap

    Author : Sophia Bengtsson; Kajsa Hansson; [2010]
    Keywords : corproate social responsibility; development assistance; sustainable development; poverty eradication; corporate social responsibility; bistånd; hållbar utveckling; fattigdomsbekämpning;

    Abstract : Traditionally, governments are the main providers of development assistance and re-sponsible for stimulating social development in the third world. In recent years, Corpo-rate Social Responsibility has gained considerable ground and it is now common for corporations to get involved in activities resembling those carried out in the name of development assistance. READ MORE