Essays about: "Sponsorship outcomes"

Found 3 essays containing the words Sponsorship outcomes.

  1. 1. The Black Knight Rises : A mixed-methods analysis of the impacts of external support to regimes on the success of nonviolent resistance movements

    University essay from Uppsala universitet/Institutionen för freds- och konfliktforskning

    Author : Samuel Maret; [2023]
    Keywords : Nonviolent resistance success; Black Knights; external support; Belarus;

    Abstract : Nonviolent campaigns often extend beyond national boundaries, attracting the attention and involvement of international actors. However, our understanding of the effects of external support on the outcomes of nonviolent protests remains limited. Existing research mainly focuses on internal factors of success or concentrates on one or few cases. READ MORE

  3. 2. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

    University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

    Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
    Keywords : sports marketing;

    Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

  4. 3. The Sport Sponsorship Process and Relationships : A Case Study of Sports Teams in Sweden

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Niklas Johansson; Niklas Hansson; [2015]
    Keywords : Sponsorship; Sport sponsorship; Sponsorship fit; Sponsorship objectives; Sponsorship outcomes; Sponsorship approach;

    Abstract : Authors: Niklas Hansson and Niklas Johansson Supervisor: Svante Andersson Keyword(s): Sponsorship, Sport sponsorship, Sponsorship fit, Sponsorship objectives, Sponsorship outcomes, Sponsorship approach Purpose: The purpose of this study is to describe and explore how companies and sports teams decide to enter sponsorship agreements with each other. The purpose is also to explore the entire sponsorship process together with the specific relationships between sponsor/-s and sponsee/-s. READ MORE