Essays about: "Staffan Engström"

Found 3 essays containing the words Staffan Engström.

1. 1. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

   University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Author : Anton Olivensjö; Gustav Sundberg; [2015]
   Keywords : Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

   Abstract : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. READ MORE

3. 2. A study of the relationships between capital input, clan control and innovation output in small and medium-sized R&D organizations in the Stockholm-Uppsala region

   University essay from Företagsekonomiska institutionen

   Author : David Antonsson; Staffan Engström; [2011]
   Keywords : capital input; clan control; R D; innovation output;

   Abstract : Investments in financial and human capital are cornerstones in R&D organizations longing for profitable business in an increasingly competitive environment. However, another aspect to consider for R&D managers to succeed in terms of increased innovation is clan control, which is a widely described subject in management literature, not least by Ouchi. READ MORE

4. 3. Wind Farms Influence on Stability in an area with High Concentration of Hydropower Plants

   University essay from Institutionen för fysik och astronomi

   Author : Staffan Engström; [2011]
   Keywords : Doubly-Fed Induction Generator; Full Power Converter; Hydropower; Simpow; Small-signal stability; Rotor angle stability; Voltage stability; Transient stability; Wind Farm;

   Abstract : The number of large-scale wind farms integrated to the power system in Sweden is increasing. Two generator concepts that are widely used are Doubly-Fed Induction Generators (DFIG) and Full Power Converters (FPC). READ MORE