Essays about: "Stefan Pelev"
Found 3 essays containing the words Stefan Pelev.
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1. Building customer loyalty in Swedish pharmacy retail
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. READ MORE
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2. CLEARING THE AIR: Philip Morris International's Smoke-Free Future
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. Antagonistic Nation Branding Strategies: The Case of North Korea
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This paper aims to uncover the complexity of nation branding strategies, specifically in relation to antagonistic nations using a case study of North Korea. Design/methodology/approach: To provide background context and discuss all relevant theories to this analysis, an extensive literature review has been conducted. READ MORE