Essays about: "IQOS"

Found 1 essay containing the word IQOS.

  1. 1. CLEARING THE AIR: Philip Morris International's Smoke-Free Future

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Peter Moane; Stefan Pelev; Alessandro Solmi; [2021]
    Keywords : Philip Morris International; IQOS; brand positioning; stakeholder management; brand impact; Business and Economics;

    Abstract : .... READ MORE